About Me
Before I began advising executive teams and managers, I sat in your chair: as a startup Co-Founder & CEO, and as VP of Marketing & Business Development at a leading software house, where I was responsible for business development and sales and increased company profits by over 175%. I know from the inside how quickly a leadership role can feel two sizes too big – and how few people inside the organization you can speak with about it honestly.
My Uniqueness
Continuous and measured processes. In my manager cohorts and executive team engagements, we don’t hand out generic advice – we work through a structured protocol on real dilemmas from the managers’ actual workweek, with behavioral metrics defined upfront in the contract and measured at 30, 60, and 90 days.
Professional Authority
Suitable For
✓ VPs of HR and L&D / OD Leaders looking for an alternative to one-off workshops: cohort programs that produce measurable behavioral change in the field.
✓ CEOs and Executive Teams who want to stop re-litigating decisions, break down silos between units, and operate as one team.
✓ Management Layers (New Managers, Team Leads & Middle Managers) transitioning from hands-on execution to leading people.
✓ Senior Executives at complex role crossroads seeking a confidential, agenda-free thinking space.
Why Another Toolkit Won’t Solve the Problem
Leadership change doesn’t start with techniques – it starts with clarity. When a manager knows exactly what their role requires and which standards are non-negotiable, they stop getting pulled into firefighting and micromanagement. Their communication stabilizes, meeting decisions become consistent, and their teams take ownership.
Dual Fluency – Business and People: For change to hold both in the boardroom and on the ground, you get the integration of two worlds: over 15 years of management experience in the tech sector (targets, budgets, cross-unit interfaces, and delivery pressure) combined with international coaching certification (ICF, Adler Institute) and data-driven group facilitation. I have applied this methodology across both technology companies and major public and institutional organizations in Israel.
Background & Credentials
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01Former Startup Co-Founder & CEO (Guruloop) and VP Marketing & Business Development (Quickode) – company profits increased by over 175%.
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02Executive Team & Leadership Facilitator for tech companies and major public/institutional organizations.
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03M.B.A. in Business Administration (Entrepreneurship & High-Tech) and B.A. in Management (Marketing & HR) – Ben-Gurion University of the Negev.
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04ICF Certified Coach & Adler Institute Graduate, with specialized training in the Imposter Phenomenon and organizational group facilitation.