{"id":6227,"date":"2026-02-10T21:37:39","date_gmt":"2026-02-10T19:37:39","guid":{"rendered":"https:\/\/www.ronenfrieman.com\/en\/?page_id=6227"},"modified":"2026-10-18T14:16:14","modified_gmt":"2026-10-18T12:16:14","slug":"about","status":"publish","type":"page","link":"https:\/\/www.ronenfrieman.com\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; overlay_background=&#8221;primary&#8221; overlay_opacity=&#8221;60&#8243; lg_spacing=&#8221;padding_top:270;padding_bottom:180&#8243; background_image=&#8221;5631&#8243; sm_spacing=&#8221;padding_top:150;padding_bottom:20&#8243; md_spacing=&#8221;padding_top:200;padding_bottom:150&#8243; background_position=&#8221;right&#8221;][vc_column][vc_empty_space height=&#8221;20px&#8221;][tm_heading custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Heebo%3A300%2Cregular%2C500%2C600%2C700|font_style:300%20light%20regular%3A300%3Anormal&#8221; font_weight=&#8221;700&#8243; align=&#8221;left&#8221; text_color=&#8221;custom_color&#8221; custom_text_color=&#8221;#ffffff&#8221; text=&#8221;Nice to meet you&#8221; font_size=&#8221;lg:16&#8243; letter_spacing=&#8221;2px&#8221; typed_list=&#8221;%5B%7B%7D%5D&#8221;][vc_empty_space height=&#8221;6px&#8221;][tm_heading custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Heebo%3A300%2Cregular%2C500%2C600%2C700|font_style:300%20light%20regular%3A300%3Anormal&#8221; font_weight=&#8221;700&#8243; align=&#8221;left&#8221; text_color=&#8221;custom_color&#8221; custom_text_color=&#8221;#ffffff&#8221; text=&#8221;Ronen Frieman&#8221; font_size=&#8221;sm:60;md:75;lg:90&#8243; line_height=&#8221;1.1&#8243; css=&#8221;.vc_custom_1662906334848{margin-right: -7px !important;}&#8221; typed_list=&#8221;%5B%7B%7D%5D&#8221;][vc_empty_space height=&#8221;20px&#8221;][tm_heading custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Heebo%3A300%2Cregular%2C500%2C600%2C700|font_style:300%20light%20regular%3A300%3Anormal&#8221; font_weight=&#8221;700&#8243; align=&#8221;left&#8221; text_color=&#8221;custom_color&#8221; custom_text_color=&#8221;#ffffff&#8221; text=&#8221;Most leadership problems look like a skills gap. In reality, they are an identity gap.&#8221; font_size=&#8221;lg:20&#8243; letter_spacing=&#8221;2px&#8221; typed_list=&#8221;%5B%7B%7D%5D&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;20&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; background_color=&#8221;primary&#8221; lg_spacing=&#8221;padding_top:20;padding_bottom:20&#8243;][vc_column width=&#8221;2\/3&#8243; xs_spacing=&#8221;margin_bottom:15&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][tm_button button=&#8221;url:https%3A%2F%2Fwww.ronenfrieman.com%2Fen%2Fschedule-a-call%2F|title:Schedule%20a%20Discovery%20Call%20%E2%86%92&#8243; align=&#8221;left&#8221; xs_align=&#8221;center&#8221; color=&#8221;secondary&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; lg_spacing=&#8221;padding_top:20;padding_bottom:20&#8243; sm_spacing=&#8221;padding_top:50;padding_bottom:50&#8243;][vc_column][vc_empty_space][tm_heading custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Heebo%3A300%2Cregular%2C500%2C600%2C700|font_style:300%20light%20regular%3A300%3Anormal&#8221; align=&#8221;left&#8221; text_color=&#8221;primary_color&#8221; text=&#8221;About Me&#8221; font_size=&#8221;lg:42&#8243; typed_list=&#8221;%5B%7B%7D%5D&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1764654712719{margin-bottom: 40px !important;}&#8221;]<\/p>\n<div style=\"font-family: Poppins, sans-serif; font-size: 20px; line-height: 1.6; color: #333;\">\n<p>Before I began advising executive teams and managers, I sat in your chair: as a startup Co-Founder &amp; CEO, and as VP of Marketing &amp; Business Development at a leading software house, where I was responsible for business development and sales and increased company profits by over 175%. I know from the inside how quickly a leadership role can feel two sizes too big \u2013 and how few people inside the organization you can speak with about it honestly.<\/p>\n<\/div>\n<p>[\/vc_column_text][tm_heading custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Heebo%3A300%2Cregular%2C500%2C600%2C700|font_style:300%20light%20regular%3A300%3Anormal&#8221; align=&#8221;left&#8221; text_color=&#8221;primary_color&#8221; text=&#8221;My Uniqueness&#8221; font_size=&#8221;lg:42&#8243; typed_list=&#8221;%5B%7B%7D%5D&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1764654039324{margin-bottom: 40px !important;}&#8221;]<\/p>\n<div style=\"font-family: Poppins, sans-serif; font-size: 20px; line-height: 1.6; color: #333;\">\n<p>Continuous and measured processes. In my manager cohorts and executive team engagements, we don\u2019t hand out generic advice \u2013 we work through a structured protocol on real dilemmas from the managers\u2019 actual workweek, with behavioral metrics defined upfront in the contract and measured at 30, 60, and 90 days.<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][tm_heading custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Heebo%3A300%2Cregular%2C500%2C600%2C700|font_style:300%20light%20regular%3A300%3Anormal&#8221; align=&#8221;left&#8221; text_color=&#8221;primary_color&#8221; text=&#8221;Professional Authority&#8221; font_size=&#8221;lg:42&#8243; typed_list=&#8221;%5B%7B%7D%5D&#8221;][tm_list icon_type=&#8221;linea&#8221; icon_linea=&#8221;icon-arrows-check&#8221; items=&#8221;%5B%7B%22item_title%22%3A%22Selected%20as%20a%20Leading%20Voice%20in%20Leadership%20for%202026%20and%20one%20of%20the%20Top%2020%20Coaches%20in%20Israel%20for%202025%20(Favikon)%22%2C%22icon_fontawesome%22%3A%22fas%20fa-adjust%22%2C%22icon_pe7stroke%22%3A%22pe-7s-album%22%2C%22icon_linea%22%3A%22icon-basic-accelerator%22%2C%22item_desc%22%3A%22%22%2C%22link%22%3A%22url%3Ahttps%253A%252F%252Fwww.favikon.com%252Fblog%252Ftop-career-coaches-israel%7Ctitle%3A%7Ctarget%3A_blank%7Crel%3Anofollow%22%7D%2C%7B%22item_title%22%3A%22Specialist%20in%20Organizational%20Group%20Facilitation%20and%20Executive%20Team%20Alignment%22%2C%22icon_fontawesome%22%3A%22fas%20fa-adjust%22%2C%22icon_pe7stroke%22%3A%22pe-7s-album%22%2C%22icon_linea%22%3A%22icon-basic-accelerator%22%2C%22item_desc%22%3A%22%22%7D%5D&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;10px&#8221;][tm_heading custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Heebo%3A300%2Cregular%2C500%2C600%2C700|font_style:300%20light%20regular%3A300%3Anormal&#8221; align=&#8221;left&#8221; text_color=&#8221;primary_color&#8221; text=&#8221;Suitable For&#8221; font_size=&#8221;lg:42&#8243; typed_list=&#8221;%5B%7B%7D%5D&#8221;][vc_column_text css=&#8221;.vc_custom_1764654589603{margin-bottom: 40px !important;}&#8221;]<\/p>\n<div style=\"font-family: Poppins, sans-serif; font-size: 20px; line-height: 1.6; color: #333;\">\n<p>\u2713 <strong>VPs of HR and L&amp;D \/ OD Leaders<\/strong> looking for an alternative to one-off workshops: cohort programs that produce measurable behavioral change in the field.<br \/>\n\u2713 <strong>CEOs and Executive Teams<\/strong> who want to stop re-litigating decisions, break down silos between units, and operate as one team.<br \/>\n\u2713 <strong>Management Layers (New Managers, Team Leads &amp; Middle Managers)<\/strong> transitioning from hands-on execution to leading people.<br \/>\n\u2713 <strong>Senior Executives<\/strong> at complex role crossroads seeking a confidential, agenda-free thinking space.<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; background_color=&#8221;primary&#8221; lg_spacing=&#8221;padding_top:20;padding_bottom:20&#8243; sm_spacing=&#8221;padding_top:50;padding_bottom:50&#8243;][vc_column][vc_empty_space][tm_heading custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Heebo%3A300%2Cregular%2C500%2C600%2C700|font_style:300%20light%20regular%3A300%3Anormal&#8221; align=&#8221;left&#8221; text_color=&#8221;custom_color&#8221; custom_text_color=&#8221;#ffffff&#8221; text=&#8221;Why Another Toolkit Won\u2019t Solve the Problem&#8221; font_size=&#8221;lg:42&#8243; typed_list=&#8221;%5B%7B%7D%5D&#8221;][vc_column_text css=&#8221;.vc_custom_1707069357952{margin-bottom: 40px !important;}&#8221;]<\/p>\n<div style=\"font-family: Poppins, sans-serif; font-size: 20px; line-height: 1.6; color: #ffffff;\">\n<p>Leadership change doesn\u2019t start with techniques \u2013 it starts with clarity. When a manager knows exactly what their role requires and which standards are non-negotiable, they stop getting pulled into firefighting and micromanagement. Their communication stabilizes, meeting decisions become consistent, and their teams take ownership.<\/p>\n<p><strong>Dual Fluency \u2013 Business and People:<\/strong> For change to hold both in the boardroom and on the ground, you get the integration of two worlds: over 15 years of management experience in the tech sector (targets, budgets, cross-unit interfaces, and delivery pressure) combined with international coaching certification (ICF, Adler Institute) and data-driven group facilitation. I have applied this methodology across both technology companies and major public and institutional organizations in Israel.<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; background_color=&#8221;primary&#8221;][vc_column][vc_empty_space][tm_heading custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Heebo%3A300%2Cregular%2C500%2C600%2C700|font_style:300%20light%20regular%3A300%3Anormal&#8221; align=&#8221;left&#8221; text_color=&#8221;secondary_color&#8221; text=&#8221;Background &amp; Credentials&#8221; font_size=&#8221;lg:42&#8243; typed_list=&#8221;%5B%7B%7D%5D&#8221;][vc_empty_space height=&#8221;20px&#8221;][tm_list list_style=&#8221;auto-numbered&#8221; marker_color=&#8221;secondary_color&#8221; title_color=&#8221;secondary_color&#8221; desc_color=&#8221;secondary_color&#8221; items=&#8221;%5B%7B%22item_title%22%3A%22Former%20Startup%20Co-Founder%20%26%20CEO%20(Guruloop)%20and%20VP%20Marketing%20%26%20Business%20Development%20(Quickode)%20%E2%80%93%20company%20profits%20increased%20by%20over%20175%25.%22%2C%22link%22%3A%22%7C%7C%7C%22%2C%22item_desc%22%3A%22%22%2C%22icon_fontawesome%22%3A%22fas%20fa-adjust%22%2C%22icon_pe7stroke%22%3A%22pe-7s-album%22%2C%22icon_linea%22%3A%22icon-basic-accelerator%22%7D%2C%7B%22item_title%22%3A%22Executive%20Team%20%26%20Leadership%20Facilitator%20for%20tech%20companies%20and%20major%20public%2Finstitutional%20organizations.%22%2C%22link%22%3A%22%7C%7C%7C%22%2C%22item_desc%22%3A%22%22%2C%22icon_fontawesome%22%3A%22fas%20fa-adjust%22%2C%22icon_pe7stroke%22%3A%22pe-7s-album%22%2C%22icon_linea%22%3A%22icon-basic-accelerator%22%7D%2C%7B%22item_title%22%3A%22M.B.A.%20in%20Business%20Administration%20(Entrepreneurship%20%26%20High-Tech)%20and%20B.A.%20in%20Management%20(Marketing%20%26%20HR)%20%E2%80%93%20Ben-Gurion%20University%20of%20the%20Negev.%22%2C%22link%22%3A%22%7C%7C%7C%22%2C%22item_desc%22%3A%22%22%2C%22icon_fontawesome%22%3A%22fas%20fa-adjust%22%2C%22icon_pe7stroke%22%3A%22pe-7s-album%22%2C%22icon_linea%22%3A%22icon-basic-accelerator%22%7D%2C%7B%22item_title%22%3A%22ICF%20Certified%20Coach%20%26%20Adler%20Institute%20Graduate%2C%20with%20specialized%20training%20in%20the%20Imposter%20Phenomenon%20and%20organizational%20group%20facilitation.%22%2C%22link%22%3A%22%7C%7C%7C%22%2C%22item_desc%22%3A%22%22%2C%22icon_fontawesome%22%3A%22fas%20fa-adjust%22%2C%22icon_pe7stroke%22%3A%22pe-7s-album%22%2C%22icon_linea%22%3A%22icon-basic-accelerator%22%7D%5D&#8221;][\/vc_column][\/vc_row][vc_row lg_spacing=&#8221;padding_top:85;padding_bottom:84&#8243; 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google_fonts=&#8221;font_family:Heebo%3A300%2Cregular%2C500%2C600%2C700|font_style:300%20light%20regular%3A300%3Anormal&#8221; font_weight=&#8221;700&#8243; align=&#8221;left&#8221; text_color=&#8221;custom_color&#8221; custom_text_color=&#8221;#ffffff&#8221; text=&#8221;Nice to meet you&#8221; font_size=&#8221;lg:16&#8243; letter_spacing=&#8221;2px&#8221; typed_list=&#8221;%5B%7B%7D%5D&#8221;][vc_empty_space height=&#8221;6px&#8221;][tm_heading custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Heebo%3A300%2Cregular%2C500%2C600%2C700|font_style:300%20light%20regular%3A300%3Anormal&#8221; font_weight=&#8221;700&#8243; align=&#8221;left&#8221; text_color=&#8221;custom_color&#8221; custom_text_color=&#8221;#ffffff&#8221; text=&#8221;Ronen Frieman&#8221; font_size=&#8221;sm:60;md:75;lg:90&#8243; line_height=&#8221;1.1&#8243; css=&#8221;.vc_custom_1662906334848{margin-right: -7px !important;}&#8221; typed_list=&#8221;%5B%7B%7D%5D&#8221;][vc_empty_space height=&#8221;20px&#8221;][tm_heading custom_google_font=&#8221;&#8221; 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In reality, they are an identity gap.&#8221; font_size=&#8221;lg:20&#8243; letter_spacing=&#8221;2px&#8221; typed_list=&#8221;%5B%7B%7D%5D&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;20&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; background_color=&#8221;primary&#8221; lg_spacing=&#8221;padding_top:20;padding_bottom:20&#8243;][vc_column width=&#8221;2\/3&#8243; xs_spacing=&#8221;margin_bottom:15&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][tm_button button=&#8221;url:https%3A%2F%2Fwww.ronenfrieman.com%2Fen%2Fschedule-a-call%2F|title:Schedule%20a%20Discovery%20Call%20%E2%86%92&#8243; align=&#8221;left&#8221; xs_align=&#8221;center&#8221; color=&#8221;secondary&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; lg_spacing=&#8221;padding_top:20;padding_bottom:20&#8243; sm_spacing=&#8221;padding_top:50;padding_bottom:50&#8243;][vc_column][vc_empty_space][tm_heading custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Heebo%3A300%2Cregular%2C500%2C600%2C700|font_style:300%20light%20regular%3A300%3Anormal&#8221; align=&#8221;left&#8221; text_color=&#8221;primary_color&#8221; text=&#8221;About Me&#8221; font_size=&#8221;lg:42&#8243; typed_list=&#8221;%5B%7B%7D%5D&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1764654712719{margin-bottom: 40px !important;}&#8221;] Before I began advising executive teams and managers, I sat in your chair: as a startup Co-Founder &amp; CEO, and as VP of Marketing &amp; Business Development at a leading software house, where I was responsible for business development and sales and increased company profits by over 175%. I know from the inside how quickly a leadership role can feel two sizes too big \u2013 and how few people inside the organization you can speak with about it honestly. [\/vc_column_text][tm_heading custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Heebo%3A300%2Cregular%2C500%2C600%2C700|font_style:300%20light%20regular%3A300%3Anormal&#8221; align=&#8221;left&#8221; text_color=&#8221;primary_color&#8221; text=&#8221;My Uniqueness&#8221; font_size=&#8221;lg:42&#8243; typed_list=&#8221;%5B%7B%7D%5D&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1764654039324{margin-bottom: 40px !important;}&#8221;] Continuous and measured processes. In my manager cohorts and executive team engagements, we don\u2019t hand out generic advice \u2013 we work through a structured protocol on real dilemmas from the managers\u2019 actual workweek, with behavioral metrics defined upfront in the contract and measured at 30, 60, and 90 days. 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[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; background_color=&#8221;primary&#8221; lg_spacing=&#8221;padding_top:20;padding_bottom:20&#8243; sm_spacing=&#8221;padding_top:50;padding_bottom:50&#8243;][vc_column][vc_empty_space][tm_heading custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Heebo%3A300%2Cregular%2C500%2C600%2C700|font_style:300%20light%20regular%3A300%3Anormal&#8221; align=&#8221;left&#8221; text_color=&#8221;custom_color&#8221; custom_text_color=&#8221;#ffffff&#8221; text=&#8221;Why Another Toolkit Won\u2019t Solve the Problem&#8221; font_size=&#8221;lg:42&#8243; typed_list=&#8221;%5B%7B%7D%5D&#8221;][vc_column_text css=&#8221;.vc_custom_1707069357952{margin-bottom: 40px !important;}&#8221;] Leadership change doesn\u2019t start with techniques \u2013 it starts with clarity. When a manager knows exactly what their role requires and which standards are non-negotiable, they stop getting pulled into firefighting and micromanagement. Their communication stabilizes, meeting decisions become consistent, and their teams take ownership. Dual Fluency \u2013 Business and People: For change to hold both in the boardroom and on the ground, you get the integration of two worlds: over 15 years of management experience in the tech sector (targets, budgets, cross-unit interfaces, and delivery pressure) combined with international coaching certification (ICF, Adler Institute) and data-driven group facilitation. I have applied this methodology across both technology companies and major public and institutional organizations in Israel. 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